Geo-fencing is as local as advertising can get.
Geo-fencing allows you to set up a virtual boundary and deliver digital ads to people inside that defined area. It uses GPS (global positioning system), RFID (radio frequency identification) and Bluetooth technologies to reach someone on their computer, tablet or smartphone when they cross the virtual “fence” you set up.
Imagine being able to deliver ads to smartphone users inviting them to visit your tradeshow booth when they enter the convention center. Or advertise your food truck to everyone within 6 blocks of your location. Or stop by your open house for that million-dollar listing! Geo-fencing is powerful marketing!
DRM can help develop your geo-fencing activities and delivery results.
- Geo-fence strategy development
- Ad design and creation
- Detailed analytics to track performance