People love videos. Cat videos. Fail videos. How-to videos.
In fact, 90% of consumers say that videos help them make purchasing decisions. Don’t you want these consumers to see a video of your product or service so they can choose you?
Technology has made it possible to deliver video ads to consumers before they watch online videos. They’re called pre-roll ads and DRM can help you get your ad seen by the people you want to see them.
Pre-roll ads are typically 15- or 30-seconds long and are non-skippable, so your message will be seen. Unlike traditional over-the-air television, where you pay each time your ad is aired, with pre-roll advertising, you only pay when your ads are seen. This makes pre-roll advertising much more cost effective.
- Pre-roll ads can be placed on YouTube and Facebook, and more
- Placement can also happen in streaming apps, like Hulu
- Detailed analytics are available to track performance